Meeting the LOHAS Consumer

The Cultural Creatives
www.culturalcreatives.org

Paul Ray’s website focuses on his work with Cultural Creatives and is a good place to learn a little more about these 50 million people.

The site grows from the work of Ray’s book, Cultural Creatives: How 50 Million People Are Changing the World (Three Rivers Press, 2001, ISBN 0609808451), and has a discussion board and a schedule of Ray’s speaking events.

LOHAS
www.lohas.com

This is the home base for all things LOHAS. You’ll find basic facts about the LOHAS market, including a breakdown into different market segments (www.lohas.com/about.htm).

Sign up for the LOHAS e-weekly newsletter, which delivers news about sustainable business, or order the LOHAS Journal (www.lohas.com/journal), an annual publication bringing together research, trends, and opportunities in the LOHAS market.

You can also find information about the annual LOHAS Forum (www.lohas.com/forum), which brings together business leaders to focus on how to reach out to the LOHAS market.

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