Speaking to the LOHAS Consumer: Marketing Resources

LOHAS consumers are unique because they bring their values to the marketplace. That means that they’re looking for more than a product that fulfills their practical needs—they want products that fulfill their emotional needs as well. The words and images that businesses use in their marketing can make or break their chances of connecting with the LOHAS consumer.

LOHAS consumers seek authenticity, and they want to know the stories that exist behind companies and products. Many marketing companies out there have spent years studying the LOHAS market and can aid businesses in communicating with consumers in meaningful and successful ways.

If you think your business could benefit from some expert advice, Co-op America’s Green Business Network™ has many marketing and PR firms as members. The best way to help your company grow is to find a consulting company that can help you match your marketing with the needs and values of your consumers. You can search through the National Green Pages™ to find a company to suit your needs.

Below is a small sampling of the types of marketing services offered by Co-op America's Green Business Network™ Members.

Clean Agency
www.cleanagency.com
Clean Agency focuses on helping businesses improve efficiency by emphasizing clean processes, and realizing the connection between how companies do business and how they appeal to consumers.

SRB Marketing
www.srbmarketing.com
SRBMarketing focuses on e-marketing and can help businesses be more efficient in e-advertising, email campaigns and website marketing. Perry Goldschein, the managing director of SRB, has written a recent e-book called Conscious Clicks™: A Guide to eMarketing for People, Planet & Profit, available for purchase through their website.

SustainableMarketing.com
www.sustainablemarketing.com
SustainableMarketing.com offers customized market research, web hosting, graphic design and more. They concentrate on helping businesses "walk the walk" when it comes to being green.

Next page: Finding the LOHAS Consumer »